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Bulova Offers Refined Style and Superior Design with New Swiss Made Line, Bulova Accu•Swiss | Business Wire



BASEL, Switzerland–(BUSINESS WIRE)–Celebrating a heritage of excellence in design and technology, Bulova’s

premier Swiss-made line is reborn as Bulova Accu•Swiss. Designed at

Bulova’s New York headquarters’ design studio and engineered in

Switzerland, Bulova Accu•Swiss offers a contemporary expression of

timekeeping excellence. A fully-integrated marketing campaign, including

advertising, social media, public relations programming and in store

merchandising, will support the launch in 2014.

“In keeping with our ongoing dedication to technological superiority and

cutting edge style, the new Bulova Accu•Swiss collections feature the

finest Swiss automatic, mechanical and quartz movements,” said Gregory

Thumm, Bulova Corporation President. “Each timepiece in the line offers

a refined and classic design and reflects the exceptional craftsmanship

of a true Swiss-made brand.”

The Bulova Accu•Swiss collections feature sophisticated designs and

heritage elements, including a reinterpretation of the brand’s original

marquis bracelet from the 1960’s and proprietary caseback screws,

textured leather straps, stainless steel cases. Individually handset

diamonds. Each timepiece is an individual work of art, constructed with

stylish side views to enhance the overall design elegance. The line,

offering both men’s and women’s styles, is ideal for the fashion-forward

consumer looking for a tasteful timepiece with an established Swiss

pedigree.

The Bulova Accu•Swiss line will feature five new collections, including

three special editions and one limited edition along with five previous

collections from the former Bulova Accutron brand. The new collections

within the Accu•Swiss line includes:

  • Murren Collection: Offering modern reinterpretations of mid-twentieth

    century styling, the Murren Collection showcases Bulova’s signature

    marquis bracelet design and domed dials with vintage motifs. Crystal

    construction brings hand assembly as close to the crystal as possible,

    a feature more commonly found at the highest price points. An

    ergonomically designed caseback with sharp bevel minimizes wrist

    contact to enhance overall comfort.

  • Tellaro Collection: Providing classic styling with a sporty twist, the

    Tellaro Collection timepieces feature sculpted, multi-height,

    multi-link bracelets with brushed and polished finishes to provide

    subtle tonal variation and visual complexity. In addition to the Swiss

    automatic movements, this collection includes a style with a special

    edition GMT movement, world-time model inspired by Bulova’s historic

    ties to aviation history and the military.

  • Telc Collection: Inspired by 1960s and ’70s styling, the Telc

    Collection timepieces feature a faceted case which subtly echoes the

    Bulova tuning fork shape. This collection marries style and comfort

    with its double-curve sapphire box crystal, anti-reflective coating

    and an ergonomically engineered curved caseback. In addition to Swiss

    automatic movements, this collection includes a special edition GMT,

    fly-back chronograph model that includes a custom-movement from Dubois

    Depraz.

  • Bellecombe Collection: Featuring Swiss quartz movements, this elegant

    collection offers a modern blend of luxury and simplicity. Styles

    feature subtle clusters of hand-set diamonds around the crown décor

    and are available with the signature marquis bracelet and lambskin or

    crocodile-embossed leather straps. Launching with smaller 31mm cases,

    this collection offers a classically feminine profile.

  • Percheron Collection: Crafted of stainless steel or titanium, this

    collection offers inventive, masculine styles with intricate

    construction. With Swiss automatic movements, these timepieces are

    available with either fine leather or sporty silicone straps and offer

    sapphire glass with over five layers of anti-reflective coating. This

    collection includes two styles with titanium logo dials celebrating

    Bulova’s role as Official Timekeeper of Manchester United. The

    highlight of the collection includes a special edition in 999.9

    24-karat gold, complete with unique presentation case.

  • Limited Edition Type A-15: Bulova is proud to introduce a modern

    reinterpretation of this timepiece, originally commissioned by the

    U.S. Army Air Force during World War II. The A-15 watch features Swiss

    automatic movements, a double-rim accumulator dial that measures

    elapsed time in hours and minutes. A stitched leather strap. With

    only 500 pieces produced, all A-15 watches are numbered and

    accompanied by a Certificate of Authenticity, special packaging and a

    commemorative brochure.

Previous collections from the original Bulova Accutron line to be

categorized under the Accu•Swiss line include:

  • Calibrator Collection: Featuring Swiss automatic movements and the

    proprietary External Fine Adjustment System (EFAS), the Bulova

    Accu•Swiss Calibrator is the world’s first automatic timepiece that

    permits wearers to fine-tune its accuracy to more than 99% without

    need for a technician.

  • Gemini Collection: Featuring the finest traditional Swiss timekeeping

    technology, the Gemini Collection includes automatics, automatic

    chronographs and manual-wind mechanicals. The spring 2014 additions to

    the mechanical Unitas group add classic, military styling with

    superluminous numerals and hands, as well as stitched leather straps

    with stud details.

  • Kirkwood Collection: Fully skeletonized or open-aperture dials make

    Swiss automatic technology an integral design element. Spring 2014

    additions will combine chronograph functionality with complex skeleton

    dials to offer elegance with an edge.

  • Masella Collection: An impeccable blend of classic tailoring and

    contemporary sport diamond style, this elegant collection features

    Swiss quartz movements and diamond accents individually hand-set for

    maximum brilliance.

  • Mirador Collection: Offering polished contemporary luxury with a

    sporty edge, this collection features Swiss quartz movements and is

    comprised of a dramatic mix of ceramics and stainless steel with

    diamonds and mother-of-pearl.

The Bulova Accu•Swiss collection, priced at SRP $950-$3,900, will be

available at select retailers beginning in May 2014. Pricing information

for the special edition gold piece available upon request. Find more

information about Bulova Accu•Swiss at www.bulovaaccuswiss.com.

About Bulova

Founded in 1875, Bulova remains one of the world’s most recognized

brands, reaching a wide range of consumers with its Bulova, Bulova

Accu•Swiss, Caravelle New York and licensed Harley-Davidson® Timepieces

by Bulova watches, Frank Lloyd Wright Collection® watches and clocks,

and the award-winning Bulova Clocks. An independent subsidiary of

Citizen Watch Company, Ltd. of Japan, Bulova is headquartered in New

York City, with offices in Canada, China, Italy, Japan, Mexico,

Switzerland and the United Kingdom. Continuing to maintain its position

at the forefront of the timekeeping industry, Bulova is committed to

upholding an extraordinary legacy of excellence in design, style and

technology as it expands to meet the needs of a diverse global audience.

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