Acknowledged as the globe’s leading provider of sensibly sourced tinted gems, Gemfields has actually greatly run behind the scenes of the retail side of business. That is till just recently. Over the last few years, the mining giant has actually partnered with high end jewelry brand names like Marina B, Fabergé (which Gemfields got in 2013) as well as Georg Jensen– along with A-list celebrities like Mila Kunis– to advertise its mine-to-market method utilizing the traceable emeralds and rubies it mines in Zambia and also Mozambique, specifically.
Last December, Gemfields teamed with Bergdorf Goodman as well as its fashion jewelry brand names and also developers, such as Verdura, David Webb as well as Pomellato, to commemorate the introduction of the New York high-end outlet store’s new jewelry beauty salon with unique one-of-a-kind pieces.
The firm’s latest collaboration debuted at the Couture precious jewelry show recently. In the current campaign, Gemfields tapped the swimming pool of gifted designers of Muse Showroom, a New York-based agency that supplies its developers with the assistance required to endure as well as, eventually, thrive in the designer precious jewelry business. 10 emerging precious jewelry developers got involved: Carolina Bucci, Dezso by Sara Beltrán, Elena Votsi, Holly Dyment, Michelle Fantaci, Nikos Koulis, Savannah Complete Stranger, Silvia Furmanovich, Yossi Harari and AYA by Chelsy Davy (as in the former squeeze of Prince Harry whose fashion jewelry is making its initial showing on this side of the Atlantic).
On the last day of Couture, I was honored to play with the fruits of this collaboration myself with a takeover of Gemfields Instagram account. Seeing as well as trying on the items initial hand made this collaboration plainly various from previous ones, this time aiming to target a younger, new [Millennial] target market.
Like previous collaborations, the layouts distinctively display Gemfields-source emerald and also rubies, nonetheless the Gemfields x MUSE collaboration produced a collection of fashion-forward jewelry with an emphasis on ease of access. The limited-edition pieces, whose rates range from $1,000 to $10,000 retail, highlight the flexibility of the two precious gems, revealing that valued tinted rocks like emeralds and also rubies could be ” daily” as well as not only reserved for official wear. Gemfields thinks about the jewels as a “see-now-buy-now” collection, considering that it was released at market as well as simultaneously on shopping sites Spin and also Moda Operandi.
Each developer integrated Gemfields stones, whether it be emerald greens or rubies or both, in his or her very own special visual, often utilizing the treasures as vivid accents to the total designs. Silvia Furmanovich presented a collection of items at Couture that masterfully used timber marquetry to look like the cut faceting of gems. For among these styles, a pair of earrings, the developer accented the boundaries with Gemfields Zambian emeralds.
Los Angeles-based pearl professional Savannah Stranger juxtaposed a set of bright baroque Tahitian pearl drops with the intense strength of Gemfields Mozambique rubies set as tops.
Greek tour-de-force Elena Votsi happily paired brilliant turquoise with green emerald green in a number of fabulous yellow gold band rings.
Whether taking center phase as the starring gem or merely playing a small sustaining function as a pavé accent, the Gemfields emerald greens and also rubies strike a vivid chord in the numerous layouts placed forth by MUSE’s developers. The Gemfields x MUSE cooperation effectively reveals that these two traditionally valued priceless gems play nicely, and also even delicately, with even more modest products in the globe of fashion-forward fine fashion jewelry.
AYA by Chelsy Davy
AYA by Chelsy Davy
Savannah Unfamiliar person