Making Shopping for Diamonds Enjoyable and Easy

The process of choosing and buying diamonds can be overwhelming for many people because diamonds are complex jewels that may hold incredible beauty and value. Quality, fine diamonds are not stones that can be chosen with just a brief perusal of the naked eye. However, learning how to choose a quality diamond that will please any recipient does not have to take a significant amount of study, either. There are a handful of helpful tips and details that can make shopping for fine diamonds enjoyable and easy.

When planning to buy diamonds, look for a jeweler with an established reputation and solid experience that can explain their selection of GIA Certified Diamonds to you. Many fine diamond purchases extend into years-long relationships. Customers grow to rely on professional jewelers for answering questions and providing repairs and restorations through the years. When shopping for that perfect diamond jewelry, be sure to pay attention not only to the quality of the jewelry but to the ability of the jeweler to answer your questions and help you find that perfect piece.

Choosing diamond quality is easy when you remember the "Four Cs," which are cut, clarity, color and the carat weight of the diamond. GIA Certified Diamonds are scored based on these aspects of the diamond's quality. These factors can influence each other and affect the quality of the diamond and how it looks in different settings. For example, a good cut can compensate for a lower carat diamond. Most diamonds contain some flaws, and it is up to the individual consumer to determine which qualities of a diamond are most important to them. An experienced jeweler can be of significant assistance in narrowing down the options and finding the right combination of factors.

Diamonds come in a wide variety of shapes, although the round brilliant cut has been the most popular over the years. This shape also is generally the most flexible when one is aiming to balance qualities such as clarity and color. The brilliance of a round diamond is most accentuated by choosing either an ideal or a very good cut.

The princess cut diamond is another customer favorite, and is probably the most popular cut after the round diamond. Princess diamonds are typically square or rectangular in shape and have become a popular choice for engagement rings. Other beautiful choices in fine diamonds include the emerald, Asscher, marquise and oval shapes. Each has its own radiance and brilliance that fit beautifully into a variety of settings.

While some types of stones, such as the round diamond, are the most popular purchases over time, each customer will find a stone that is the right fit in personality, quality and price for their needs. Each diamond has unique qualities as well as flaws, and choosing just the right stone is rarely an easy process. The best approach in finding just the right stone among the many GIA Certified Diamonds is to learn a bit about the qualities of the stones. Finding an experienced and helpful jeweler that can walk one through the process of choosing just the right diamonds makes the buying process much more enjoyable.


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