Research and Markets: A Premium Company Profile of Blue Nile Inc: Examine a SWOT Analysis of the Company, Competitor Profiles and Financial Data | Business Wire

DUBLIN, Ireland–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/c6414a/premium_company_pr)

has announced the addition of the “Premium Company Profile: Blue Nile

Inc” report to their offering.

Blue Nile plans to expand its global reach. The company expanded its

international reach to 12 new countries, Australia, Belgium, France,

Germany, Hong Kong, Japan, Netherlands, New Zealand, Singapore, Spain,

Switzerland and Taiwan in February 2008.


– Contains corporate strategy, value chain presence and SWOT Analysis

– Provides detailed business description, segment analysis, 5-year

financial trends, key products and key competitors

– Includes information on suppliers/ partners, shareholding structure

and key employees with biographies

Highlights of this title:

Blue Nile is an online retailer of diamonds and fine jewelry, with a

special focus on engagement rings and settings. The company customizes

diamond jewelry based on the customers’

preference through its ‘Build Your Own’

feature. This feature enables clients to customize diamond rings,

pendants and earrings.

Blue Nile plans to expand its diamond and jewelry offering in terms of

price and product mix. In line with the strategy, the company launched

an exclusive range of rare fancy colored diamonds, including diamonds in

red and pink hues in May 2007.

Blue Nile operates in a highly competitive and fragmented market. The

company faces competition from diamond and jewelry retailers like Zale,

Signet and Tiffany. It also faces competition from department stores

like JC Penney and Ann Taylor and other retailers like Sears Holdings

and Retail Ventures.

Key reasons to purchase this title:

– Access all the important information and analysis on the company in a

single report

– Understand company’s strengths, weaknesses,

opportunities and threats along with business strategy and value chain

– Gain access to company’s adjusted five year

financial data along with key ratios and market capitalization

Key Topics Covered:

– Company Structure

– Company Overview and Key Facts

– Business Description

– History

– Company Locations and Subsidiaries

– Major Products and Services List

– Brands

– Competitors and Strategic Business Relationships

– Suppliers and Partners

– Clients

– Shareholding Structure

– Strategy

– Corporate Social Responsibility

– SWOT Analysis

– Value Chain Analysis

– Sales

– Key Employees

– Key Employee Biographies

– List of Tables

For more information visit http://www.researchandmarkets.com/research/c6414a/premium_company_pr

Source: Datamonitor

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