The diamond business is a mysterious entity all its own. Those in the business may have been selling diamonds for years and know how to get the most from the sale of their goods. When shopping for diamonds, many consumers have a tendency to be drawn in by certain tricks of the trade in the diamond business. The following will list some of the common tricks of the trade and help you, the consumer, to be a bit more aware of what's happening behind the jewellery counter.
Sales, Sales and More Sales
One of the biggest things which will often draw individuals in to a jewellery store to peruse the diamond selection, including picking out an engagement ring, is when they see sales advertised. Sales ads put out by jewellery retailers prompt individuals to hop into their cars and head to their local mall to check out the diamond selection and the jewellery store which is "slashing prices". On diamonds. The fact of the matter is that the jewellery store hiked up the price of the diamond so much and then reduced it to make it appear to be a great deal. In fact, you may find a different store offering that same diamond ring or other diamond jewellery item at a regular price which is less than your wonderful sale diamond. Therefore, try not to jump at a sales ad which shows a price which appears to be too good to be true.
Sold Out Ad Items
Another "trick of the trade". In the diamond business is when the jewellery store will offer great sales on diamond jewellery and then once you arrive to buy your gemstone you find that the item is sold out. When at the store, you're in the clutches of the jewellery store clerk who'll try to sell you a more expensive piece. This is the point where you should thank them politely and then leave. Try not to be suspicious to buying something simply because your sales item is sold out. If you're really interested in purchasing diamond jewellery, then waiting a little while longer will be well worth it in the end.
The Grading Trick
When you go to a store to purchase a diamond, you'll usually enquire as to the grade of the stone. The jeweller will tell you that it's a certain grade according to the 4 C's scale. However, you may be getting less than what you think the diamond really is with regard to grade. The Federal Trade Commision (FTC) which monitors and makes rules relating to commerce requires that a diamond be graduated within one level of what it's, such as the colour and clarity grades. Therefore, a jewellery store can grade a stone one better than what it really is and have this to be perfectly legal practice. This is often discovered in post-purchase appraisals and the buyer of the diamond fees disregarded and taken by the jewellery store.
With this in mind one should always insist on a GIA or AGS Diamond Grading Report
There are many tricks of the trade within the diamond business though these are some of the more common ones. No matter how honest a jewellery store clerk or jeweller may appear to be, always use your common sense to insure that you're making a wise purchase.